Shopify B2B built around how you actually sell
Company login, customer-specific pricing, quotes and direct purchases, order approval, Fortnox, ERP, and product logic in one solution that is easy for both customers and sales teams.
Shopify is much more than B2C.
A good B2B store should make it easier to buy, not digitalize old obstacles. We start by looking at the customer's and team's workflow: who gets to see what, what prices apply, what can be bought directly, what needs a quote, and which systems should receive the data afterwards. Then we build the right Shopify structure around the business.
Piigab shows how far Shopify B2B can go.
Piigab received corporate accounts with unique customer-specific pricing, both quote and purchase flows, technical product structure, AI support, Fortnox, and integration with external systems for licenses and activation codes. The solution clarifies a complex product range and allows systems to work together behind the purchase.
B2B flows we build in and around Shopify
01. B2B Login and Customer Accounts
The customer can apply for an account or be set up by the team. Once the correct company and contact person are approved, the prices, products, payment terms, and features associated with that particular account will be displayed.
02. Customer-unique prices and assortment
We build catalogs, price lists, volume pricing, and product permissions so that each B2B customer sees the correct offer. The structure can be retrieved from Shopify, Fortnox, ERP, or another business system.
03. Quote workflow and direct purchases in the same store
Products that can be ordered directly will have a clear purchasing flow. More complex products can be added to a quote request with the selections, documents, and customer data that the sales team needs.
04. Order Approval and Purchasing Roles
When the customer's organization requires control, orders can be forwarded to a purchasing manager for approval before the order is placed. We build the flow around how the customer actually works.
05. Filtering, options, and product relations
Technical B2B ranges must be easy to understand. We structure filters, specifications, compatible accessories, documents, and selections so that the customer can find the right product faster.
06. Fortnox, ERP, PIM, and external APIs
We connect Shopify to the back-end systems for prices, stock, orders, invoice data, product data, licenses, and other business-critical flows. Ready-made apps are used when suitable, custom integrations when they are not.
07. Direct contact and support after launch
You’ll be speaking with the same team that analyses, builds, and quality-assures the solution. We’ll be here after go-live, and agreed-upon functions come with a one-year warranty if anything goes wrong.
From sales process to functioning B2B e-commerce
Analysis
We review the current setup, goals, assortment, customer journey, content, apps and technical requirements.
Structure
We decide which sections, templates, metafields and workflows need to be built.
Development
We build the theme, features, interactions and integrations so the store is fast and editable.
Launch
We test, refine, secure tracking and help with launch and the next improvements.
Shopify project with complex B2B and product data
Show project
Shopify B2B FAQs
01. Is Shopify built for B2B?
Yes. Shopify can handle corporate accounts, customer-specific catalogs and pricing, payment terms, volume pricing, and B2B orders. With custom development and integrations, the platform can also support quotes, approvals, and complex system flows.
02. Can each B2B customer get their own prices?
Yes. Prices and assortment can be controlled per company, market, or customer group. The information can be managed in Shopify or synced from Fortnox, ERP, or another system depending on your data model.
03. Can the same Shopify store have both a quote and a purchase flow?
Yes. Piigab is an example where logged-in customers can directly purchase some products and request quotes for others. The flow is adapted to the product's complexity and what the sales team needs to capture.
04. Can Shopify B2B be integrated with Fortnox or an ERP?
Yes. We can connect customer data, price lists, items, stock, orders, invoice basis, and other flows to Fortnox, ERP, PIM, WMS, and external APIs.
05. Can you build product selectors and technical filtering?
Yes. We use metafields, metaobjects, and product relationships to build filters, compatibility, options, documents, and guides. Fluorostore is an example where over a hundred data points per product need to be made understandable to the customer.
06. Do B2B and B2C need to be in separate stores?
Not always. We assess whether the same Shopify store can handle both customer journeys or if separate markets or stores provide better control. The choice is guided by pricing, product range, checkout, markets, and the team's way of working.
07. Can you take responsibility for a complex B2B solution after launch?
Yes. We build, test, and follow up on the solution with direct contact to the team that performed the work. Agreed-upon functions have a one-year warranty, and we can continue with support and further development.