Project

Fluorostore

Services

B2B Shopify
100+ data points
Advanced filtering
Mobile UX
Quote flows

Live site

B2B Shopify for complex products with over 100 data points.

Fluorostore had a product range where each product can carry a lot of technical information. The challenge was to make a difficult-to-navigate product world easy to use, even on mobile. We built the structure, filtering, and product presentation so that customers can find what they need without having to understand all the complexity from the start.

Industry

B2B and Industrial

Delivery

B2B Shopify, 100+ data points, filtering, product logic, and quote flows

Result 100+ data points

Complex industrial data was made filterable and easy to navigate in Shopify, even on mobile.

Over 100 data points per product.

Fluorostore's products require a lot of technical information. We modeled and presented the data points in a way that helps the customer find what they're looking for, instead of making the page difficult to use.

Filtering that also works on mobile.

B2B customers need to be able to search and filter quickly even when they are not at their desks. We made navigation and filtering clear even on smaller screens, despite the detailed product information.

From difficult to navigate to easy to understand.

The goal was for the customer to be able to go from need to the right product without getting stuck in the complexity. Structure, categories, and product cards were built to make the next step obvious.

A very B2B-focused Shopify case.

Fluorostore shows that Shopify can handle advanced B2B with extensive product data, filtering, and quote logic, as long as the data model and UX are built correctly.

Over 100 data points per product. - Fluorostore Shopify project