Project

Suntribe Sunscreen

Services

Shopify migration
Design lift
Shopify B2B
Reseller flows
Product presentation

Live site

B2C and B2B on the same Shopify platform.

Suntribe needed a complete overhaul: better design, a clearer B2C customer journey, and a B2B system that didn't require manual workarounds. We migrated and rebuilt the experience in Shopify, while also setting up Shopify B2B for retailers. This made it easier for the team to grow both directly to consumers and through partners.

Industry

Skincare

Delivery

Shopify migration, design lift, B2C buyer journey and Shopify B2B

Result B2C + Shopify B2B

Suntribe got a unified Shopify feed for consumers and retailers, instead of separate manual processes.

Migration and site-wide design improvements.

We took Suntribe through a Shopify migration, simultaneously improving design, structure, and product presentation. The site needed to feel clearer to consumers, but also be easier for the team to work with after launch.

Shopify B2B for more retailers.

Suntribe previously lacked a proper B2B system. We built the B2B flow in Shopify so that retailers can be managed more structured, making it easier to onboard more partners and grow the wholesale business.

A buyer's journey for both first-time purchases and repeat purchases.

Sun protection requires both trust and clear product information. We worked with decision points, product understanding, and structure so that customers can more quickly find the right product and feel confident before making a purchase.

A case study showcasing Shopify B2B in practice.

Suntribe shows how Shopify can bring consumer sales and B2B together on the same platform without fragmenting the brand experience. This is especially important for brands that grow through retailers.

Migration and site-wide design improvements. - Suntribe Sunscreen Shopify project

Shopify B2B for more retailers. - Suntribe Sunscreen Shopify project

A buyer's journey for both first-time purchases and repeat purchases. - Suntribe Sunscreen Shopify project