Verifiable Shopify complexity
The proof is in the projects, not in grand words.
Wubs builds Shopify solutions where design is only the surface. Underneath are replatforming, migration, data, integrations, B2B, Plus architecture and custom logic that must work in day-to-day operations.
Replatforming from WooCommerce, Norce and a proprietary platform
Replatforming to Shopify with control over data, SEO, URLs, redirects, integrations, apps and launch.
Expansion stores, B2B and larger teams
Plus solutions for multiple markets, third-party channels, B2B, checkout-related requirements, and more advanced workflows.
ERP, Fortnox, PIM, WMS, TA, FTP and API
Shopify is integrated with systems for inventory, orders, product data, customers, finance, and supplier flows.
AI chat, test flows, and product logic
We build AI guides and custom flows on top of Shopify when apps aren't enough for the customer journey.
25,000 products and 100+ data points
Complex assortments become filterable, understandable, and easy to manage even on mobile.
Wubs is a Swedish Shopify partner for ecommerce brands that need clear design, controlled replatforming to Shopify and technical architecture around real business flows: products, inventory, orders, B2B, APIs and continuous development after launch.
5.0/5
Shopify Partner Directory
100+
Companies have chosen Wubs
25k+
Products in complex product flows
Shopify Partner Directory
5.0 out of 5 from Shopify customers
All reviews are from our public Shopify Partner profile and show how customers experience design, development, communication, and results.
David was thoughtful, skilled, meticulous, and always ready to help with anything we needed. We are incredibly satisfied with David and the team at Wubs!
The result has exceeded our expectations in every way. Conversion rates have jumped significantly.
I've previously worked with platforms like Magento and WordPress, but when it was time to make the switch to Shopify, the sheer number of consultants and agencies out there made the choice overwhelming. I decided to take a chance on WUBS (Webbyrån Utan Bull Shit) and sent them an inquiry on a Saturday. Within just a few minutes, we were already deep in discussion about what the new site could look like and it was immediately clear we were speaking the same language. They got straight to work, and remarkably, just three weeks later, www.quicktest.se went live. The result has exceeded our expectations in every way.
Conversion rates have jumped significantly, and the Shopify admin is incredibly intuitive, managing almost everything ourselves is now a breeze.
What truly sets WUBS apart is exactly what their name promises: no bullshit. They respond lightning-fast to questions, provide sharp and practical input, stay highly solution-oriented, and carry a refreshing "everything is fixable" mentality that keeps momentum going without excuses or delays. If you're looking for a reliable, no-nonsense Shopify partner that delivers fast, high quality results with genuine transparency and care, I can give WUBS my warmest and most enthusiastic recommendation. They're the real deal.
Absolute Legends - 5 stars all the way!
Read the full review
Wubs is a team I can wholeheartedly recommend. They are incredibly skilled and perform their work with both passion and precision.
I found David's profile by pure chance on LinkedIn, and I am incredibly grateful that our paths crossed.
David has an ability to understand exactly what the client wants, in depth. We were actually a little worried about this at first, that we wouldn't quite be able to convey our vision or that it wouldn't be interpreted correctly. But that worry almost immediately disappeared. David understood us from the start, sometimes even better than we understood ourselves.
Communication has been warm, clear, and easy throughout the entire process. Everything has been handled with great professionalism, assurance, and impressive knowledge that is evident in every detail. We have felt completely taken care of and have been genuinely satisfied every step of the way.
I wholeheartedly recommend the Wubs team. They are incredibly skilled and do their work with both heart and precision.
Read the full review
Wubs stood out for its clarity, cost, and work ethic. Liam and the Wubs team are incredible! We interviewed almost 10 different agencies across the world for our store re-design, and Wubs stood out for their clarity, cost, and work ethic. They were a pleasure to work with and now that we have finished our project, I almost wish we had another one to work on with them. They are patient, skilled, and invested in the success of our website / business as much as us. This is the agency you should have on your team, you won't regret it! Read the full review
Great guys to work with, we are nothing but satisfied!! Great guys to work with, we couldn't be happier!! Read the full review
Quick feedback and fast publishing. A big advantage is that he seems to do most of it himself. David has helped us simplify product setup and importing. He also adjusted some things in our theme, which has made things easier for us. Quick feedback and quick publishing. A big advantage is that he seems to do most of the work himself. A very good experience for us so far. Read the full review
They built a custom product page/configurator for me. The quality of work and communication were excellent. They built a custom product page/configurator for me. The quality of work and communication were excellent throughout the process. Highly recommended! Read the full review
They demonstrated exceptional expertise and understanding of my vision, translating it into a beautiful and user-friendly online store. I am absolutely thrilled with the Shopify webshop that WUBS built for me. From start to finish, the collaboration was fantastic. They demonstrated exceptional expertise and understanding of my vision, translating it into a beautiful, functional, and user-friendly online store. Communication was always clear, prompt, and professional, and they were incredibly responsive to all my questions and requests. The project was delivered on time and within budget, exceeding all my expectations. I highly recommend WUBS for anyone looking for a top-tier Shopify development partner. Their dedication and skill are truly outstanding! Read the full review
Selected projects
More projects
The Clay Specialist
Migration, new store, structure
55-224%
Higher turnover in the first full month with the new store compared to previous months
ArcticMed
Rebuilding, user-friendliness, conversion
+155%
Redesigned Shopify store with a focus on increased user-friendliness and improved conversion
What we're building
Contact us
Replatforming to Shopify
We change ecommerce platforms with control over the data model, products, customers, SEO, URLs, integrations, apps, checkout and launch.
System, Integrations, and AI
Shopify is integrated with ERP, Fortnox, CRM, PIM, WMS, TA, FTP/SFTP, supplier APIs, and custom-built AI flows.
Shopify Plus and B2B
For larger teams, we build Plus structures, expansion stores, B2B flows, customer-specific pricing, and scalable content architecture.
100+ companies have chosen Wubs to improve their existing website
ArcticMed
Clearer product presentation and stronger customer journey for health, omega-3, and daily routines.
Show projects
Dynamic Code
Shopify connected to app, APIs, DNA-based wellness score, test flows, and special emails for specific products.
Show projects
Quick test
A clearer Shopify store where customers can quickly find the right self-test and feel secure all the way to purchase.
Show projects
Toddler's picking
Shopify Plus with an expansion store in Norway and a common recipe structure that can be used across multiple markets.
Display projects
Suntribe Sunscreen
Migration and design lift with new B2B structure in Shopify B2B to more easily onboard and manage resellers.
Show projectsOur Services
We build Shopify stores from strategy and UX through development, replatforming, migration, systems integration and continuous optimization. Everything is designed to be clear for customers, editable for the team and stable enough for advanced business flows.
01. Web & UX Design
We develop structure, wireframes, and visual concepts that make the store clear, easy to understand, and built for conversion.
02. Shopify development
We build Shopify themes based on the store's brand, product range, and purchasing flows. Each store gets its own structure with custom sections, metaobjects, metafields, animations, functions, and interactions that are easy to work with in the editor.
03. Shopify replatforming and migration
We lead the entire move from WooCommerce, WordPress, Norce, Magento, Quickbutik, PrestaShop, Wix and proprietary platforms to Shopify. Replatforming covers target architecture, data models, products, customers, order history where relevant, URLs, 301 redirects, SEO, design, apps, checkout, tracking, integrations and launch.
04. Shopify Plus
For larger teams and growing e-commerce, we offer Plus plans, expansion stores, multiple markets, B2B, third-party flows, checkout-specific requirements, integrations, and scalable structure. Vitadora/Myori, Knatteplock, and Waterpik are examples of projects where Plus and expansion have been a key part.
05. Shopify B2B
We build B2B solutions with customer-specific pricing, product ranges, logged-in flows, quote logic, reseller flows, and integrations with inventory, order, and business systems. Suntribe and Piigab.com are examples where B2B and system logic needed to be built around the customer's way of working.
06. Systems, Integrations, and AI
When Shopify needs to communicate with Fortnox, ERP, CRM, PIM, WMS, TA systems, suppliers, FTP/SFTP, external APIs, or a proprietary app, we build the flow around the business. We also custom-build AI chats and product guides based on the brand's own information, such as symptom-driven recommendations at Quicktest.
07. Shopify POS
We connect retail and online stores with Shopify POS, inventory flows, and workflows that make omnichannel easier in practice.
08. Conversion optimization
We improve design, speed, product presentation, and purchase flows based on data, behavior, and what actually influences sales.
Why Shopify?
Shopify is the platform for brands that want to grow fast without getting bogged down in technicalities. It provides us with a stable foundation for design, conversion, operations, and scalability, while also allowing the team behind the store to easily continue working after launch.
01.
Scalable from the start
Shopify handles both small launches and larger assortments without the need to rebuild the store from scratch as the brand grows.
02.
Stable operation
Hosting, security, and checkout are handled by Shopify, which makes everyday life safer for both the team and customers.
03.
Simpler work
Products, campaigns, content, and orders can be managed without every change becoming a development project.
04.
Built for conversion
Fast checkout, flexible integrations, and clear purchasing flows provide us with the right tools to optimize the store over time.
Project size
The prices are references. Before starting, we review the scope, migration, data, redirects, apps, integrations, proofreading rounds, launch, and support so the project has the right level from the start.
Startup project
When the scope is clear
approx. SEK 29,900
For smaller Shopify efforts where structure, page templates and launch are defined from the start.
Growth build
For growing e-commerce
approx. SEK 49,900
For stores that need a stronger customer journey, more templates, better content structure, and a secure Shopify setup.
Advanced Shopify build
For established e-tailers
approx. SEK 79,900
For projects with more specialized design, CRO, complex product structure, API needs, or clear requirements for further development.
Custom, Plus and Integrations
When the systems control the project
Contact us
For migrations, Shopify Plus, B2B, Fortnox, ERP, PIM, WMS, FTP/SFTP, external APIs, and custom logic on top of Shopify.