B2B and Industrial

Shopify for B2B, Industry, and Tech

For complex B2B where Shopify needs to handle customer-specific pricing, quote flows, integrations, and clear product relationships.

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B2B, industry and technology Shopify e-handel från Wubs.se, Shopify webbyrå

Shopify isn't just B2C when structured correctly.

Industry, technology and B2B often require login, customer-specific pricing, quotation flows, product relationships and integrations with business systems. It needs to be built as a real trading platform, not as a catalog with a contact form.

Here, data model, roles, product logic and integrations become more important than big words.
B2B, industry and technology Shopify e-handel från Wubs.se, Shopify webbyrå

Piigab shows why complex B2B is not a worry for Shopify.

Piigab.se combines B2B login, customer-specific prices, purchasing flow, quotation flow, Fortnox integration, AI support, and integration with proprietary systems. Fluorostore and Telldus demonstrate the same type of need: technical products must be understandable, filterable, and correctly purchased.

We are building the logic behind the customer journey.

The right role-based access control, data model, product templates, filtering, quotation logic, and integration points mean that B2B customers can make decisions faster and the team has an easier everyday in the admin.

B2B loginCustomer-specific pricingQuote flowsFortnox and ERPSystem integration

B2B doesn't have to be cumbersome just because it's complex.

We start with the business flow: who gets to see what, which prices apply, what can be bought directly and what should be quoted. After that, we build Shopify around that logic.

01

Customer-unique pricing and logged-in B2B flows

02

Quotes, purchases, and internal approvals where needed

03

Fortnox, ERP, and integrations with proprietary systems

04

Technical product relationships, filters, and documentation

Common questions about Shopify for B2B

Is Shopify suitable for complex B2B?

Yes, when roles, prices, product data, and integrations are planned from the start. Piigab is a clear example that Shopify can support complex B2B.

Can you connect Shopify to Fortnox or proprietary systems?

Yes. We build integrations and data flows based on what actually needs to be synced.

Can the customer both buy directly and request a quote?

Yes. It's possible to build purchasing flows, quote request processes, and logged-in experiences depending on the customer type.

Referenser i samma riktning

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