Project

Supernova Freeze

Services

Shopify design
B2C/B2B flows
Product communication
Bulk packaging
Conversion structure

Live site

Shopify for a product category that needed to be clearly explained.

Supernova Freeze sells products that spark curiosity but also require clear communication. We built a Shopify experience where customers quickly understand what freeze-dried products are, how they are used, and which path is suitable for them: consumer purchases, businesses, or larger volumes.

Industry

FMCG

Delivery

Shopify design, B2C/B2B choice, bulk packaging, and product communication

Result Clearer strategic choices

Consumers, businesses, and larger purchase volumes each get a clearer path through the Shopify experience.

Product understanding first.

When a category is new to many customers, the page must do more than simply display products. We built sections and product presentations that explain the use, feel, and value in a more accessible way.

B2C and B2B without splitting the brand.

The same store needed to be able to communicate with both consumers and larger buyers. We structured the navigation and content so that customers quickly found what they were looking for without the experience feeling like two separate websites.

Built for campaigns and assortment development.

The Shopify structure makes it easier to promote products, create campaigns, and continue building the assortment when new products or larger packaging are to be launched.

A case for clear product launch.

Supernova Freeze shows how Shopify can be used to launch and explain a category where emotion, information, and the purchasing process need to interact.

Product understanding first. - Supernova Freeze Shopify project