Project

Widowmakers

Services

Shopify design
Brand expression
Upselling
Product presentation
Conversion

Live site

A spice brand where the feeling must sell along with the product.

Widowmakers is a case where the brand is a large part of the product. We built a Shopify experience that retains the handmade and personal feel, while creating clearer purchase paths, better product presentation, and upselling opportunities.

Industry

Spices and food

Delivery

Shopify design, brand expression, upsell and conversion structure

Result Authentic + sales-driven

The shop retains the brand's handmade feel but guides the customer more clearly toward purchases and upselling.

The feeling was allowed to remain.

Widowmakers didn't need to become more generic to sell better. We built upon the expression and ensured that the design still feels personal, raw, and clear.

Upselling without being pushy.

Spices are suitable for combinations and multiple purchases per order. We worked with structure and product presentation that makes upselling a natural part of the buying journey.

Clearer product presentation.

The customer should quickly understand the taste, usage, and why the product is suitable. Product pages and sections were built to make the products more concrete and easier to choose.

A case for brand-centric Shopify.

Widowmakers shows how Shopify can sell more without taking away what makes the brand unique.