Project

Waterpik

Services

Shopify Plus
Legacy Migration
Product Pages
Trust
Conversion Structure

Live site

Shopify Plus migration from a self-built legacy platform.

Waterpik shows that we do more than simple Shopify migrations. The project involved migrating from a custom-built legacy platform to Shopify Plus, while simultaneously needing to clarify product pages, build trust, and improve the customer journey. For an established retail product, both a secure migration and a better understanding of the product are required.

Industry

Oral health and retail

Delivery

Shopify Plus migration, legacy platform, trust, product pages, and conversion

Result Shopify Plus migration

Waterpik moved from a custom-built legacy platform to Shopify Plus with improved product pages and trust.

Migration from custom legacy platform.

Waterpik originated from a custom-built platform, making the migration more complex than a standard platform transfer. Structure, content, and launch needed to be managed with control.

Shopify Plus as the new foundation.

By migrating to Shopify Plus, Waterpik gained a more scalable commerce foundation for continued work with products, content, and conversion.

Clearer trust and product understanding.

Oral health requires trust. We worked on product pages, proof points, and content that makes it easier for the customer to understand the products and feel secure.

A use case showing Plus migrations.

Waterpik strengthens the image of Wubs as a partner for larger Shopify Plus migrations from custom-built and complex platforms.

Migration from custom legacy platform. - Waterpik Shopify project

Shopify Plus as the new foundation. - Waterpik Shopify project