Project

The Tea Centre

Services

Theme Refresh
Product Data
Flavor Profile
Product Training
Shopify UX

Live site

Product training for a range where the details make all the difference.

The Tea Centre is a case where the products need to be explained with feeling and precision. Tea is about taste, character, type, and use. We refreshed the Shopify experience and clarified the product pages so that customers can more easily understand the differences and find the right product.

Industry

Tea and beverages

Delivery

Theme refresh, product data, taste profile, product training, and Shopify UX

Result Clearer choices

Product pages and structure make it easier to understand the taste, type, and character of each tea.

Taste and character need to be clearly visible.

For The Tea Centre, product information is a big part of the purchase. We helped present the taste, type, and character so that customers can choose with greater confidence.

Theme refresh without losing the feel.

The store needed to feel more modern yet still warm and knowledgeable. We worked with design and structure so that the product range has more space without the experience becoming cluttered.

Shopify as an advisory product catalog.

The goal was for the product pages to help the customer, not just display price and image. Therefore, content and sections were built around questions the customer actually has before making a purchase.

A case for knowledge-driven e-commerce.

The Tea Centre demonstrates how Shopify can be used for products where education, feeling, and details are crucial for conversion.

Taste and character need to be clearly visible. - The Tea Centre Shopify project