Shopify development for stores with real system requirements

For companies that need a Shopify store that is fast, editable, and connected to real-world workflows: APIs, inventory, Fortnox, ERP, CRM, B2B, AI, and custom logic.

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When the store needs more than one theme.

We build Shopify themes, sections, animations, integrations, and custom systems based on the store's brand, products, and sales approach. The result is a unique experience that feels simple for the customer, while the underlying systems can handle inventory, orders, product data, B2B logic, and special flows.

Shopify development for stores with real system requirements from Wubs

Shopify connected to the systems across the entire business.

We consider how the team will create campaigns, manage products, sync inventory, forward orders, connect business systems, and continue building after launch. Therefore, we build with a theme editor, metafields, metaobjects, APIs, and a clear structure from the start.

Shopify development, system integrations, and custom flows

01. Custom Shopify theme for your store

We build a theme based on your brand, your products, and your most important purchasing flows. It's not a template that others also use, but a Shopify experience with clear templates, fast loading, custom-coded interactions, and sections that are actually usable in everyday life.

02. Editable sections and blocks

The team should be able to build campaigns, homepages, landing pages, and content without every change requiring new code. Therefore, we are building flexible sections directly for the Shopify theme editor, with movement and animations where it enhances the experience.

03. Metafields, metaobjects, and dynamic content

We structure data so that products, case studies, services, guides, and content can be reused in multiple places. This makes the store more scalable and easier to continue developing.

04. Integrations and Custom Flows

When Shopify needs to communicate with business systems, ERP, Fortnox, CRM, PIM, WMS, TA systems, shipping, payments, newsletters, B2B flows, apps, tracking, or other external systems, we build the connection around your workflow. We can work with ready-made apps when appropriate, but also build our own API integrations when standard solutions are insufficient.

05. Inventory synchronization, supplier flows, and order automation

We build flows for product import, stock status, prices, order export, and supplier data via API, FTP, SFTP, CSV, XML, and other file-based formats. This could involve syncing between multiple Shopify stores, multiple warehouses, dropship suppliers, purchasing flows, or external systems that need to receive the correct order data automatically.

06. Custom system, AI chat, and product logic

We custom-build solutions on top of Shopify when the business requires more than themes and apps. This could include AI chats trained on the brand's own information, product guides, symptom-driven recommendations like at Quicktest, firmware downloads linked to products, external password and license systems, customer-specific B2B flows, quote logic, and custom-built admin tools.

07. Performance, QA, and release

We test responsiveness, performance, editor mode, tracking and critical purchasing flows before launch. The goal is a store that feels fast for both the customer and the team.

Here's how we take a Shopify solution from idea to live store

01

Analysis

We review the current setup, goals, assortment, customer journey, content, apps and technical requirements.

02

Structure

We decide which sections, templates, metafields and workflows need to be built.

03

Development

We build the theme, features, interactions and integrations so the store is fast and editable.

04

Launch

We test, refine, secure tracking and help with launch and the next improvements.

Projects where Shopify has been integrated with advanced systems

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Common questions about Shopify development

01. What does bespoke Shopify development mean?

Tailor-made Shopify development means that we build themes, sections, templates, features, and interactions according to the store's actual needs. The goal is to create a unique Shopify store for your brand, your product range, and your purchasing flows, where the foundation is shaped by how you actually sell.

02. Can you build a custom Shopify theme?

Yes. We build custom Shopify themes using Liquid, JSON templates, metafields, metaobjects, editable sections, and custom-coded animations when the design requires it. No other store should have the same solution, but it should still be easy to manage in Shopify Admin.

03. When do you need custom Shopify development?

You often need custom Shopify development when your brand, product pages, animations, B2B flows, integrations, performance, or the ability to create campaigns and content require more control. In such cases, we build around the store's needs from the outset. We have developed solutions with customer-specific pricing, quote flows, Fortnox integrations, AI chatbots, supplier APIs, app flows, and automated order logic, among other things, in projects such as Dynamic Code, Quicktest, and Bernomöbler.

04. Can you develop custom Shopify sections?

Yes. We build our own sections and blocks for the homepage, product pages, categories, landing pages, campaigns, FAQs, cases, content areas and other parts that the team needs to be able to change without a developer.

05. Do you work with metafields and metaobjects in Shopify?

Yes. We use metafields and metaobjects for structured content, dynamic templates, cases, services, product specifications, guides, and other reusable content types.

06. Can you continue developing an existing Shopify store?

Yes. We can further develop existing Shopify stores with new sections, improved product pages, performance enhancements, integrations, CRO, and ongoing post-launch improvements. Agreed-upon features come with a 1-year warranty should anything go wrong.

07. Can you connect Shopify to Fortnox, ERP, CRM, and external systems?

Yes. We build and customize integrations between Shopify and systems such as Fortnox, ERP, CRM, PIM, WMS, TA systems, inventory, shipping, payment, marketing automation, and external supplier systems. The integrations can handle products, prices, inventory status, customer data, order data, invoice flows, and other business-critical data points.

08. Do you build inventory sync, FTP feeds, and automated product import?

Yes. We can build inventory sync and product feeds via API, FTP, SFTP, CSV, XML, and other data sources. This can involve syncing multiple Shopify stores, multiple warehouses, dropshipping suppliers, or external suppliers where products, inventory status, prices, and orders need to be kept updated automatically.

09. Can you build AI chat and custom tools for Shopify?

Yes. We build AI chatbots, product guides, and custom tools on top of Shopify when a regular app isn't enough. Quicktest is one example where the customer can describe symptoms and receive relevant product recommendations. Dynamic Code is another example where Shopify is connected to an app, test flows, special emails, and external APIs.