Project

Superwatchman

Services

Pre-order function
Sign-up
Shopify launch
Content
Product launch

Shopify launch for first product and a large following.

Superwatchman is a case where the launch is just as important as the store. The brand has a follower base of millions and needed a first website for its first product. We are building the Shopify setup with our own pre-order function, sign-up and high-quality content so that interest can be gathered and converted before launch.

Industry

Watches, accessories and social commerce

Delivery

Presale functionality, sign-up, Shopify launch, content, and product launch

Result Millions of followers

A proprietary pre-order function, sign-up, and content are being built to launch the first product to a large audience.

First site for the first product.

Superwatchman needed a launch platform for their first product. We are building the structure so that Shopify can support the brand, the product story, and the path to purchase.

Own pre-order function and sign-up.

Before launch, interest needs to be captured before the product is available. We are building custom pre-order and sign-up logic that helps the brand gather demand.

High-quality content.

For a brand with a large audience, the content needs to feel premium. We assist with content and presentation so that the product generates the right anticipation even before launch.

A case for Shopify as a launch engine.

Superwatchman shows how Shopify can be used for hype, pre-orders, sign-ups, and product launches, not just finished sales.

First site for the first product. - Superwatchman Shopify project