Project

Lerspecialisten

Services

SEO structure
Categorization
Product logic
Conversion
Shopify UX

Live site

Shopify structure for building materials where the customer needs to find the right product quickly.

Lerspecialisten needed a clearer Shopify store for products where customers often search specifically and need to understand the category, use, and next steps. We worked on categorization, SEO, product presentation, and conversion to create a store that both drives traffic and makes it easier to buy the right building materials.

Industry

Building materials and e-commerce

Delivery

Shopify structure, categorization, SEO, building materials, and conversion optimization

Result Up to 3x sales

Clearer structure, SEO, and buyer journeys have contributed to up to 3x sales.

Categorization that matches how the customer searches.

Building materials require clear categories and language that match customer needs. We structured the store so that customers can more easily find their way in.

SEO built on product logic.

The SEO work was linked to how the products are actually used and compared. This allows content, categories, and product pages to capture more relevant traffic.

Buyer journey for more complex products.

Customers often need to understand usage, quantity, and product choices. We worked on product presentation and decision points to make the choice easier for the store.

A Case for SEO-Driven Shopify Growth.

Lerspecialisten demonstrates how Shopify can grow through structure, categorization, and conversion in a category where customers search with clear buying intent.

Categorization that matches how the customer searches. - Lerspecialisten Shopify project

SEO built on product logic. - Lerspecialisten Shopify project