Project

Botanikgruppen

Services

Brand
Conversion
SEO
AI Search
Shopify Structure

Live site

From small turnover to stronger garden brand online.

Botanikgruppen is a case where the Shopify work aligns with brand building and growth over time. We have been part of the journey from approximately SEK 100,000 to SEK 3 million in annual turnover. This has required clearer positioning, better customer journeys, SEO, AI search, and a store that makes more expensive garden purchases feel more secure.

Industry

Garden, hedges, and more expensive purchases

Delivery

Growth journey, brand, conversion, SEO, AI search, and Shopify structure

Result 100k to 3M

We have been part of the journey from approximately 100,000 to 3 million in annual turnover per year.

Brand and trust for more expensive purchases.

Botanikgruppen sells products where the customer needs to feel secure before purchasing. We worked on brand perception, guidance, and trust to make the store feel more established and simplify the purchasing decision.

Conversion and clearer structure.

When the traffic is there but purchases aren't following, the entire structure needs to be reviewed. We worked on hierarchy, product presentation, content, and next steps to help more visitors convert.

SEO and AI Search as Growth Engines.

Garden purchases often start with questions. Therefore, content and structure were built to better capture both classic SEO and AI-driven search behaviors where customers look for advice, comparisons, and solutions.

A long-term Shopify growth case.

Botanikgruppen shows how Shopify, brand, and ongoing optimization can work together over time, not just at launch.